THE DETAILS

The Beats Pills are back and that can only mean one thing — Pill People.

With the help of Anomaly LA, Cameron, Sonia, and Mikey were born to generate buzz around the product launch. We designed them to best showcase the speaker without compromising personality and opportunities for expression, comedy, and narrative.

We also designed a full CG environment to serve as the backdrop for these stories. We drew on inspiration from upscale contemporary homes in Southern California — the kind that Dr. Dre himself might own — for that subtle flex.

It was hard to comprehend the enthusiasm around these characters until this new campaign was out in the world. Judging by the YouTube comments, we did them justice.

Design Director

Studio

BUCK

Production

Justin Harris, Erin Lockard, Christine Choi

Direction

Fernando Bittar, Shannon Rollins, Zack Williams, Peter Kallstrom

3D Supervisors

Arvid Volz, Bill Dorais

3D Lead

Shane O'Hara

Storyboard

Shelby Chan

Design

Alex Kiesling, Victoria Kociman, Ben Nichols, Tuo Kan, Danilo Rodrigues, Florence Dagostini, Fernando Bittar, Zack Williams

Concept Art

Stan Chan, Arron Ingold

Modeling

Joy Tien, Ruxin Liang, Filipe Machado, Kat Smith, Beatrice Viguier, Ash Samet, Rui Huang

Lighting

Matt Redding, Weichieh Yu, Grace Hwang, Ruxin Liang, Joy Tien, Kat Smith, Arvid Volz, Shane O'Hara, Ylli Orana

Compositing

Navid Bagherzadeh, Ylli Orana, Chris Ribar

Technical Animation

Anton Tokar

2D Animation

Ryoko Kondo

Editing

Brian Dieck, Marianne Karaan, Heather Bartholomae

3D Animation

Little Zoo