THE DETAILS

The project management software space is a crowded field, and the associated advertisements can start to blend together. Asana needed a fresh perspective to distinguish themselves while demonstrating powerful program capabilities to consumers.

Referencing midcentury collage and print techniques provided distinctive and elegant solve. Its clean, sharp, grid-based sensibility proved an ideal match for a UI-driven storyboard while nods to analog processes added a needed dose of relatability.

Art Director

Studio

BUCK

Direction

Robert Bisi, Frederico Felix, Rafael Araujo, Shannon Rollins

Production

Nick Carmen, Jessica Le

Design

Colin Graham, Daniel Savage, Julia Mattos, Kenneth Kuh, Lauren Gaballo, Loris Alessandria

Animation

Daniel Savage, Jardeson Rocha, Joe Brooks

Sound

Malfred Sound