THE DETAILS

There are many imitators, but there’s only one Alegria.

Designed from the ground up to scale to fit any need within Facebook’s vast ecosystem, this pioneering system was born to bring joy and levity to the tech space while augmenting user comprehension. An exhaustive style guide bolstered what became a vast library of assets ranging from illustration and animation to icons and print materials.

Art Director, Illustrator

Studio

BUCK

Direction

Ryan Honey, Brian Won, Kevin Walker, Amelia Giller, Janice Ahn, Xoana Herrera, Daniel Coutinho, Esteban Esquivo, Shannon Rollins, Kyle Strope

Production

Maurie Enochson, Nick Terzich

Development

Amelia Giller, Audrey Lee, Esteban Esquivo, Janice Ahn, Rafael Araujo, Xoana Herrera

Design

Ben Nichols, Camily Tsai, Esther Moon, Lauren Gaballo, Lina Yu, Maggie Chiang, Megan Pelto, Shannon Rollins, Sung Hyun Kim, Tuo Kan